Educomunicação : as imagens racializadas de crianças indígenas na mídia telejornalística
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Universidade Federal de Mato Grosso
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Modern rationality conformed communication as a disciplinary instrument for social bodies
and ended education as a normative mechanism for the desired social order. Due to this
orchestration, the image of the indigenous child has been crystallized in the social symbolic
imagery through television news media speeches, to a large extent, universalizing. Inspired by
an apparent “benevolence”, discursive productions tend to disseminate, at times, a certain
archetype due to the absolutist and controversial view, taking the indigenous child as an exotic
and representative of a people from the past, but also as a potential student and guardian of
culture. Media rhetoric builds a cultural pedagogy that directly affects the social vision of
indigenous children. Considering the deterministic, vertical and hierarchical logic that can
perpetuate cultural domination and its consequences due to the asymmetry between indigenous
and non-indigenous people, the objective of this investigation was to analyze the treatment
given by the telejournalistic media to indigenous children, particularly by Rede Globo de
Televisão, when rise in the news agenda and how the speeches given by it can produce the
image of indigenous childhoods in social consciousness. Based on the theoretical contributions
of media studies, notably, the assumptions of John B. Thompson, in educommunication as a
proposal for a critical media pedagogy and in Child Sociology and Anthropology, the present
research has as its corpus of analysis telejournalistic constructions on children indigenous,
produced by broadcasters that make up the Globo Television Network, broadcast on an open
channel and made available on the G1 news portal, between December 2012 and March 2018.
The methodology used is the Depth Hermeneutics, proposed by John B. Thompson, structured
in three phases: socio-historical analysis, formal or discursive analysis and interpretation /
reinterpretation. The analysis of the television news collected shows that indigenous children
occupy a restricted space in the media, and that, when they appear, they are associated with
contexts of vulnerability, violence and / or in stigmatizing situations, therefore, due to the
analyzed media discourse, they are represented in faces. racialized. In the set of pieces
examined, the news media still reverberates with a deteriorated image of an indigenous child.
Such an archetype can maintain an illusory view of reality, therefore, not corresponding to the
existence of indigenous childhoods and, thus, corroborate for public policies that racialize and
maintain relations of power, domination and oppression. Therefore, it is urgent to reflect on the
symbolic constructions directed at indigenous children, produced and supported by the media,
since they can circumscribe them in representation regimes and these, in turn, tend to engender
systems of governability of their bodies and ways of existing.
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MENDONÇA, Wesley Souza. Educomunicação: as imagens racializadas de crianças indígenas na mídia telejornalística. 2020. 206 f. Dissertação (Mestrado em Educação) - Universidade Federal de Mato Grosso, Instituto de Ciências Humanas e Sociais, Rondonópolis, 2020.
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